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Digital Marketing Strategist| 10+ Years in Brand, Content & Growth | Frontline Leader | Veteran
Fort Collins, Colorado, United States
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Experience
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![Summit County Sheriff's Office Colorado logo](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="100" height="100"><rect fill-opacity="0"/></svg>)
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Worked in fast-moving, often high-risk situations where teamwork and trust weren’t optional—they were essential. Every day required quick decision-making under tight timelines, clear communication in tense or hostile environments, and a strong sense of responsibility for the safety of both the public and the people beside me. That frontline experience shaped how I lead and collaborate as a teammate.
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Develops and deploys all email marketing collateral, including but not limited to email design, content creation, programming, audience segmentation, testing, scheduling, and reporting. Ensures brand integrity and consistent messaging across all channels and campaigns. Executes robust A/B testing strategies to optimize marketing communications and increase engagement/performance. Tracks and analyzes results of campaigns to drive future strategy and identify growth opportunities. Collaborates with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results.
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Wrote sports marketing content including ambassador pages, athlete profiles, press releases, and website copy. Developed content and SEO strategy for Therabody's blog, including managing content calendar, writing and editing articles, managing photography/digital assets, and tracking for success with KPI's. Created copy for product description pages, social media campaigns, sponsored content, and emails as needed.
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Writer, editor, and brand gatekeeper for public-facing communications including website copy, UI/UX, product/feature releases, go-to-market strategies, social, email, in-app messaging, and press releases.
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Led a team of 13 contributors in providing content direction, copy, analytic goals, social media strategies (organic and non), blogging and online publication editing. Managed a team of freelance photographers in the creation and execution of online digital photography campaigns, photo editing and graphic creation. Created content for 7 unique websites with over of million+ unique page visits per month. Managed 8 Facebook pages garnering 55,000+ followers with a post reach of 130,000+ per week. (Also including Instagram, Twitter and Snapchat) Oversaw 7 YouTube channels, creating engaging videos that reach an audience of 27,000+ views with 63,000+ minutes of watch time per month. Distributed weekly newsletters that reached a database of 40,000+ subscribers.
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Education
Licenses & certifications
Volunteering
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Colorado State University Aug 2014 - Jan 2015 · 6 mosCampus Corps (Leading Writing Workshops)
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Leading teenagers in writing exercises and creative workshops.
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Skills
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Corporal at United States Marine Corps
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Honors & awards
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Issued by United States Marine Corps · Oct 2009Meritorious Mass
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Associated with United States Marine Corps
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Received meritorious recognition for providing diligent service at points of high-friction through 53 combat missions in the Al Anbar Province, Iraq. (Combat Service)
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Languages
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English
